Using LinkedIn as a Recruiting Tool in Finland

Today, the image of the employer plays a bigger role in attracting employees and many companies use social media to share content related to their work and open job vacancies. The use of social media in recruitment has become more common in recent years and the use of LinkedIn in particular has increased among job seekers and recruiters. LinkedIn is a fast-growing social media platform focused on working life and making connections. This thesis delves into LinkedIn and its utilization in recruitment. The aim of this thesis is to reflect functions related to recruitment and whether it is profitable to use LinkedIn to recruit new employees and in what kind of situations LinkedIn is a useful tool. The study also sought to find out which features of LinkedIn are perceived as good and useful, what is challenging about LinkedIn, and which features should be developed. The theoretical part of this thesis examines the recruitment and selection processes as well as LinkedIn and its features as a recruiting tool. The research part was carried out as a qualitative study, the method of the study was a semi-structured theme interview, and the target group was recruiters from different recruitment and employment agencies. It can be concluded from the research results that the use of LinkedIn in recruitment brings more visibility as well as opportunities to network with potential candidates. The best aspects of LinkedIn were among other things the wide filtering possibilities and the efficiency. One of the challenges mentioned on LinkedIn was that it might be difficult to assess a candidate's suitability for a role if there is not enough information in the profile