The impact of AI in the field of UX

Technology advances at such a fast rate. Apps spring from digital space like mushrooms from the forest floor. Artificial Intelligence and Machine learning contribute to many of these processes. Apps that learn the users’ behaviour and act, in most cases, accordingly to the needs and wants. At the same time, this added complexity adds to the need of a smoother interface that can be easily navigated by people from all over the world, with different understanding of technological concepts. This thesis researches whether the afforementioned Artificial Intelligence is at a sufficient point to take over many tasks in regards to creating these User Experiences. It describes what AI and UX are as a concept and how they may work closer together in practice. In order to answer this, I have chosen to use a literature review in combination with a series of semi-structured interviews with professionals in the field. The results of this study indicate that AI is far advanced and potential for the future is vast. People are generally positive about AI and the contributions it could make, at least in a supportive capacity. It is also agreed that UX has become more important and the field is considered vastly more important these days than before. Artificial Intelligence could, is and will continue to make a big impact on UX design. Research and personal interviews indicate that the field is already changing rapidly and trivial tasks, such as scheduling, basic frameworking, etc are already in many cases handled by Artificial Intelligence. The Impact of AI in the field of UX is growing and will continue to do so