We are never ever getting back together : Constraints on business relationship reactivation after bankruptcy-acquisition

The purpose of this paper is to create a conceptual model of constraints on business relationship reactivation after bankruptcy-acquisition. Previous research has predominantly focused on contexts where positive aspects of reactivation come to the forefront; accordingly, it is argued that more research is needed on elements con- straining reactivation. A case study in the Swedish automotive industry is used to develop the model. The model contributes to studies on business relationship reactivation by showing that during different relationship episodes (ending, dormant and expected future episodes) it is possible to identify elements that constrain a subsequent reactivation. In the empirical context of the study, these elements are unsettled debts, unilateral switching costs and expected future losses