Add to ORKGMany companies have started using social media platforms as a way to market themselves and their business, which is justified considering how the times have changed and the internet has grown more important as a tool for building your brand in the last decade. In this study, we will be examining how event organizing businesses choose to use Instagram as a way of creating engaging customer relationships. The purpose of the study is to get a deeper understanding of what event organizers consider the meaning of digital customer relationships to be, what strategies they use to create them and what it means for the companies to create and maintain these relationships within the target group. This was done as a qualitative study in the form of ob...
In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social med...
Digital Marketing is the promotion of products or brands through digital media, being one of main wa...
Social media has become the most popular area where the primary users are the youth generation. Soci...
Many companies have started using social media platforms as a way to market themselves and their bus...
Background Relationship Marketing has during the last decades received a lot of attention. The appro...
With the rise of social media and the emergence of smartphones, new possibilities have arisen for co...
Social media – over the last decade with the development of technology, this new worldwide phenomeno...
The last years technological developments have lead to significant improvements in Internet usage, a...
Due to the development of, and the opportunities that social media provides for different groups in ...
As a result of the growth of social media and the development of high specification technology, in p...
Background: Event marketing is a way for businesses to entertain consumers and promote the brand or ...
The purpose of this study is to investigate if advances in social media and digital technology, hav...
Meeting the challenges of social media is becoming more and more important for companies in the 21st...
This project was designed to determine what effects social media has on event planning. The goal wa...
Abstract: A new kind of social contact and collaboration has emerged as a result of the development ...
In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social med...
Digital Marketing is the promotion of products or brands through digital media, being one of main wa...
Social media has become the most popular area where the primary users are the youth generation. Soci...
Many companies have started using social media platforms as a way to market themselves and their bus...
Background Relationship Marketing has during the last decades received a lot of attention. The appro...
With the rise of social media and the emergence of smartphones, new possibilities have arisen for co...
Social media – over the last decade with the development of technology, this new worldwide phenomeno...
The last years technological developments have lead to significant improvements in Internet usage, a...
Due to the development of, and the opportunities that social media provides for different groups in ...
As a result of the growth of social media and the development of high specification technology, in p...
Background: Event marketing is a way for businesses to entertain consumers and promote the brand or ...
The purpose of this study is to investigate if advances in social media and digital technology, hav...
Meeting the challenges of social media is becoming more and more important for companies in the 21st...
This project was designed to determine what effects social media has on event planning. The goal wa...
Abstract: A new kind of social contact and collaboration has emerged as a result of the development ...
In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social med...
Digital Marketing is the promotion of products or brands through digital media, being one of main wa...
Social media has become the most popular area where the primary users are the youth generation. Soci...