Add to ORKGThis research incorporates into a single model characteristics of product placements in films and characteristics of the consumers and their viewing environment to assess the memorability of the placements. Eleven movies containing a total of 98 placements of varied characteristics were coded. 3,532 individuals who viewed a DVD rental of one of these movies at home completed a questionnaire on the following day. The questionnaire included audience viewing characteristics as well as a free recall measure of placements. The results reveal important insights into the variables that affect, positively or negatively, the day after recall of products placed in movie
The paucity of research on priming product placements and insights from practitioners (Study 1) mot...
Product Placement or Brand Placement is the paid inclusion of branded products or brand identifie...
Despite its growth and prominence, product placement is generally under-researched and this is even ...
This research incorporates into a single model characteristics of product placements in films and ch...
Several studies have shown the potential of product placement use. Since traditional media have beco...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
Integrating placement and audience characteristics to assess the recall of product placements in fil...
Product placement in movies seems to develop at the same pace than media fragmentation expands. Many...
Product placement in TV shows is becoming increasingly common, yet little is known about its effecti...
The use of product placement as a marketing communication tool is based on the inclusion of products...
Product placement is a promotional tool within the discipline of marketing whereby branded items fea...
Product placement is now a US$7.76 billion industry, flourishing as advertisers attempt to combat au...
Product placements are gaining more importance in corporate marketing communication budgets and mark...
With evolving methods of audience attraction, promotion in movies has had an history of advancement ...
The paucity of research on priming product placements and insights from practitioners (Study 1) mot...
Product Placement or Brand Placement is the paid inclusion of branded products or brand identifie...
Despite its growth and prominence, product placement is generally under-researched and this is even ...
This research incorporates into a single model characteristics of product placements in films and ch...
Several studies have shown the potential of product placement use. Since traditional media have beco...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
Integrating placement and audience characteristics to assess the recall of product placements in fil...
Product placement in movies seems to develop at the same pace than media fragmentation expands. Many...
Product placement in TV shows is becoming increasingly common, yet little is known about its effecti...
The use of product placement as a marketing communication tool is based on the inclusion of products...
Product placement is a promotional tool within the discipline of marketing whereby branded items fea...
Product placement is now a US$7.76 billion industry, flourishing as advertisers attempt to combat au...
Product placements are gaining more importance in corporate marketing communication budgets and mark...
With evolving methods of audience attraction, promotion in movies has had an history of advancement ...
The paucity of research on priming product placements and insights from practitioners (Study 1) mot...
Product Placement or Brand Placement is the paid inclusion of branded products or brand identifie...
Despite its growth and prominence, product placement is generally under-researched and this is even ...