A skills development framework for sports tourism : the case of South Africa

This study aimed to determine the education and training needs of the sports tourism industry. Multi-method research was conducted with South Africa as case study during 2013. Strategic documents of three national authorities, as well as relevant courses of 14 tertiary institutions were analysed. A sample of 24 participants from across the tourism, sport and sport tourism sectors were also interviewed. The research revealed no dedicated sport tourism management degrees, diplomas or certificates and a subsequent gap in the availability of higher level graduates with a combined understanding of both the sectors. Industry stakeholders identified a range of general and specialisation skills required. The importance of internships was highlighted, as well as that of volunteers which holds several challenges within the South African context. The roles of government, the private sector and sports federations are defined.The findings of the study present aspects important for considerations in the development of national strategy around skills development in the industry.http://www.journals.co.za/content/journal/ajpherd1am2018Marketing ManagementTourism Managemen