Threats, challenges, and opportunities for open universities and massive online open courses in the digital revolution

In a world of sharp transformation driven by digital technologies, education is facing a paradigm shift that exposes vulnerabilities and threats of Open Education models in the face of the trend of commodification. This article seeks to offer useful insights into the threats, challenges, and opportunities for open universities and massive online open courses in the digital revolution. The methodology fol-lowed a systematic content review of literature. With the advent of the internet, we have verified a profound transformation in the way we communicate and produce within the academics. The digital revolution favored the freedom of access to information. The digital revolution poses challenges but also opens up unprecedented opportunities for democratization and accessibility. The transformation process of open universities has to maintain the referential of the profound incorporation of pedagogical and technological innovation based on research and seek new strategies of organization and definition of quality, to guarantee its relevance and leadership in the pursuit of the massification of higher education.https://online-journals.org/index.php/i-jet/indexhj2020Marketing Managemen