The difference betveen two brands (hotels) business systems in tourism and catering

We live in a world where everything revolves around brands.Thirty years ago, the most commonly used word in the jargon of large corporations was the term "marketing". Today, a new word that has already become inseparable from marketing is the word brand and the term branding, which is derived from it. In marketing, the brand is a symbolic representation of all product-related information. A product is anything that is offered on the market that meets the needs and desires. However, it is much more than just a physical object. It is a complete "package" of benefits or pleasures that the buyer believes he gets if he buys the product. It is the sum of all physical, psychological, symbolic and service characteristics The brand is created with long-term, persistent and patient work on the formation of its own offer. It is well known that all attempts to create brands do not lead to brands. Careful planning and constant long-term investment are the foundations for creating a "strong" brand. It should be known and always kept in mind that the once created brand is not a guarantee of eternity. The brand is created and created, but it changes and loses over time. Creating a strong or strong brand is focused on consumers The purpose of the seminar work is to emphasize the importance and role of the brand in the hotel industry. Moreover, we have studied the relationship between the level of satisfaction of guests and hotel brands. Herein, as an example, I have described two of the best hotels in Macedonia, the Alexander Palace Hotel and the New Star Hotel as a brand. We have thus explained what these Hotels offer, what are the differences between them. That is their strengths, weaknesses, opportunities and threats