De la géographie du commerce à la géographie du commerce et de la consommation

International audienceInitiated early in my career to spatial analysis, I later took the cultural turn train to look at how culture and commerce are inseparable in today's post industrial society. I have thus turned my attention to retailtainment space and places. In fact, I assume that in a mass consumption society, retail has become a distractive function and the places of retailing become the " hauts-lieux " of this society. Showcased as they are, these places are themselves consumed : it is a stage made of cultural signs that people used as a mediation through which they interact with each others