The attributes of hubris are over-confidence, arrogance, pride, and contempt for the advice and criticism of others. Hubris is fuelled by prior successes and media praise and aided and abetted by complicit followership. It manifests as recklessness and is potentially destructive in that it creates the conditions for unintended negative consequences to arise, leading potentially to destructive outcomes for individuals, organizations, and entire industries. Given the possibility of destructive outcomes emanating from hubris, its prevention and cure through management learning and education could be an important way of tempering the risks associated with a hubris hazard in business. In this essay we offer the “provocation” that business school...