Recontextualising gender in entrepreneurial leadership

Drawing on the literature examining the nexus between gender, entrepreneurial leadership and entrepreneurial performance, this article critically explores a framework for analysing the role of gender in shaping entrepreneurial performance and leadership in tourism firms in a non-western context. Utilising a poststructural feminist lens that challenges normative accounts of entrepreneurial leadership practices, a qualitative analysis of interview data from tourism entrepreneurs in Ghana and Nigeria provides evidence of how entrepreneurial performances and leadership are gendered, fluid and constantly being negotiated. The article extends current discussions within tourism entrepreneurship to engage more meaningfully with gender, thereby assisting in deconstructing homogenous, fixed conceptualisation of entrepreneurial leadership - often evident within the broader leadership and entrepreneurship literature dominated by Anglo-Western approaches.•We examine the role of gender in entrepreneurial leadership in tourism.•Anglo-Western approaches dominate entrepreneurial leadership literature.•Context determines identity construction and leadership performances in tourism.•Entrepreneurial leadership journey is best unpacked through poststructural feminism.•Leadership performances are not fixed but gendered, fluid and constantly negotiated