Generativity: A systematic review and conceptual framework

The construct of generativity is increasingly adopted to describe system innovation in digital contexts. We systematically review this construct, investigating its antecedents, processes and outcomes in management studies. We draw on different theoretical perspectives to develop an integrative conceptual framework. We argue that generativity is a sociotechnical system where social and technical elements interact to facilitate combinatorial innovation, and where generative fit and governance play a central role. Based on our bibliometric and qualitative analysis, we identify seven components of generativity: generative architecture, generative governance, generative community, generative fit, combinatorial innovation, generative outcomes and generative feedback. We integrate these components into a conceptual framework that describes the relationships among the components and how they collectively result in ecosystem innovation. We also elucidate future research directions for management scholars