Feedback is invaluable for learning, yet people frequently fail to remember their feedback. Recent studies have demonstrated that people are better at recalling evaluative, past-oriented feedback than directive, future-oriented feedback. This paper tests one possible explanation: namely, that people neglect to search their memory for directive information they have encoded. Participants (N=759), attempted to recall feedback they had read about their own (Experiment 1) or another person's performance (Experiments 2A−4). We attempted to foster recall of directive feedback via a structured recall task (Experiments 1−2B) or a perspective-taking instruction (Experiment 3). All experiments replicated the preferential recall of evaluative feedback...