This action research study is concerned with examining and improving a foodservice chain's approach to service quality. To evaluate current quality management systems, semi structured interviews were conducted with managers in a large UK-based foodservice chain. Findings showed that managers recognised some shortcomings of current systems, sometimes adopting individual approaches to overcome these. Alternative approaches to quality management used in other industry sectors were reviewed. The concept of Continuous Improvement (Cl) was identified, along with the techniques and tools used to achieve this, specifically, Statistical Process Control (SPC). To investigate the applicability of SPC, a pilot study was undertaken in a university coffe...