Add to ORKGTo explore the dimensions of online brand image from a holistic view To investigate the online brand attributes that determine online brand image. To explore online brand attributes in relation to Herzberg’s Two-Factor Theory (1959)
The very nature of tourist services implies that consumers consider all available cues when making h...
Purpose – This study attempts to identify the brand personality dimensions that American firms inte...
The recent introduction of Internet technology to general business has led to its wide-scale applica...
Given the scarcity of research on online brand image, this research is an attempt to generate an und...
In establishing a sustainable competitive advantage, the creation and maintenance of a positive bran...
This study intends to identify and measure the salient e-servicescape attributes of shopping website...
The present study aims to develop and test a theory-based model of website interactivity as an onlin...
The present study aims to develop and test a theory-based model of website interactivity as an onlin...
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the i...
[[abstract]]The theme of this dissertation is to explore relationship among brand image, perceived q...
Purpose – This study aims to investigate how price and other service brand attributes (such as websi...
[[abstract]]Brand building needs to be redefined or reconstructed in the context of Internet environ...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
In the present Internet age, customers have turned to online booking websites to meet their demand f...
Purpose: The aim of this study is to investigate the structural relationship between online brand e...
The very nature of tourist services implies that consumers consider all available cues when making h...
Purpose – This study attempts to identify the brand personality dimensions that American firms inte...
The recent introduction of Internet technology to general business has led to its wide-scale applica...
Given the scarcity of research on online brand image, this research is an attempt to generate an und...
In establishing a sustainable competitive advantage, the creation and maintenance of a positive bran...
This study intends to identify and measure the salient e-servicescape attributes of shopping website...
The present study aims to develop and test a theory-based model of website interactivity as an onlin...
The present study aims to develop and test a theory-based model of website interactivity as an onlin...
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the i...
[[abstract]]The theme of this dissertation is to explore relationship among brand image, perceived q...
Purpose – This study aims to investigate how price and other service brand attributes (such as websi...
[[abstract]]Brand building needs to be redefined or reconstructed in the context of Internet environ...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
In the present Internet age, customers have turned to online booking websites to meet their demand f...
Purpose: The aim of this study is to investigate the structural relationship between online brand e...
The very nature of tourist services implies that consumers consider all available cues when making h...
Purpose – This study attempts to identify the brand personality dimensions that American firms inte...
The recent introduction of Internet technology to general business has led to its wide-scale applica...