A Framework for Measuring the Quality of Long-Term Relationships

Most of the empirical studies in relationship marketing are based on the assumption that the quality of relationships has a positive effect on their duration and profitability. Unfortunately, none of the papers found in the literature discuss or define what a relationship is or should be. This research note examines conceptually the nature of relationships and their quality. A theoretical framework for measuring the quality of relationships called Business Relationship Closeness (BRCI) is provided