The influence of the medial image of first ladies Olga and Dagmar Havel in the Mladá fronta Dnes on the overall perception of president Václav Havel

The goal of the hereby presented master's thesis is to provide a novel view of the person and personality of Václav Havel, the first post-November president and dramatic. The author does so through medial images of his two wives, Olga Havlová and Dagmar Havlová, performing their function as the first ladies. A specific periodical was chosen for purposes of the conducted analysis - Mladá fronta DNES. The theoretical part of the work aims to present the life and work of Havel and both of his wives, while also providing a definition of the role of the president and the first lady in the Czech Republic. A generic profile of the investigated periodical is also briefly discussed. Lastly, the theoretical part contains a description of the research method consisting of qualitative and content analysis. In the practical part of the presented thesis, texts concerning the president and his wife were chosen based on previously stated criteria. The focus was put on their foreign state visits, charitable activities, or private life of the pair. The author investigates the differences in the medial images of both first ladies and their effect on the image of president Havel in various time periods. The variety of topics discussed concerning a particular first lady was also an object of interest. The final..