Sales Promotion and Advertising of Company

The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs