Proposal for Changes in the Marketing Mix of the Selected Company

The bachelor thesis is focused on marketing mix of company Erste Grantika Advisory, a.s. The thesis consists of three main parts, theoretical, analytical and proposal. The first part is focused on theoretical findings of the thesis topic. Next part is devoted to analysis of marketing environment, marketing mix, communication mix as well as internet marketing of targeted company. Last part is presenting the proposals of changes based on the analytical part. All proposals are focused on the aims of the theses, which are changes in marketing mix of the company Erste Grantika Advisory, a.s