Economic and Financial Evaluation of the Company Using Balanced Scorecard

This thesis deals with economic and financial evaluation of the selected company Frujo, a.s. using the Balanced Scorecard method. The thesis is divided into three parts, which are content related. The first theoretical part of the thesis defines theoretical background from specialised literature, which is necessary for the next part of the thesis. The analytical part of the thesis contains the introduction of the company, strategic analysis and financial analysis of the company. On the basis of results obtained from the analyzes in the second part, a proposal of the implementation of the Balanced Scorecard model is developed to improve the company's performance