Business name, the conception of legal regulation and protection

The diploma thesis attempts to provide an overview of legal regulation in field of trade name and its protection. It focuses especially on relatively complex issues connected with legal nature of the trade name as a subject-matter of legal relationship and nature of entrepreneur's right to it. Only little attention is paid to these problems in scientific literature and the conclusions are not unanimous. That is the reason why I chose this topic for my research. The present text is divided into five parts, namely introduction, three chapters and conclusion. The introduction highlights goals of the thesis, it's structure and research methods that will be used in order to reach the defined ends. Chapter One deals with history of the trade name since the second half of the 19th century until the recent regulation came into effect in 2001. The main purpose of this part is to familiarize the reader with inspiring pre-World War II era regulation. Chapter Two describes contemporary legal regulation of trade name contained in the Czech commercial code. The chapter consists of six subchapters, each of which examines different issues related to trade name. The first subchapter attempts to define essential traits of the trade name as a legal concept and to find borders between the trade name and other similar..