The Transformation of the British Labour Party in years 1994-1997

The aim of this bachelor thesis is to find the cause of success of the British Labour Party in general election in 1997. In addition to examining the assumptions for this victory the work also focuses on the search for the roots and the beginning of an ideological transformation "old" Labour Party into "new" called New Labour under Tony Blair in years 1994-1997. This paper applies case study metodology. In conclusion identifies the key moments of transformation and raises the question whether and to what extent this success can be generalized and applied to other social democratic parties