Comparison of tabloidization trends of czech journals Blesk and Aha! in 2006-2012

Diploma thesis "Comparison of Tabloid Trends in Czech Daily Tabloid Press Blesk and Aha! in the period of 2006-2012" focuses on tabloid trends of two Czech tabloids Blesk and Aha! in the period of 2006-2012. One of the goals is to compare the degree of tabloidization in both daily press throughout time in respect of defined tabloid features. The study clarifies and defines tabloid features and how they change in time through quantitative content analysis. The quantitative part is completed with qualitative case study which compares the tabloid aspects in tabloid press Blesk and broadsheet Lidové noviny. The results of the analysis say that some tabloid trends, for the most part visualization, are more intense, on the other hand some presumptions are not confirmed, for example big titles or short texts in the articles. Czech tabloid daily press is characterized by dominance of home news and soft news, this proportion did not change through time. The results of case study about death of former president Václav Havel in 2011 indicate that Blesk and Lidové noviny refer about the same topic in a different way in the beginning. After a few days the way of referring about death of the former president is more similar in terms of tabloid trends. However, tabloid press Blesk is more concentrated on the..