Girls' language in Czech girls' magazines

This study deals with language and ideology in girls' magazines BravoGIRL!, COSMOgirl!, Dívka (Girl) and Top dívky (Top Girls). It describes the position ofthese three monthlies and one semi-monthly on the Czech media market and then it focuses at the content and specific genres ofthese magazines (namely, photostories). The linguistic analysis ofthe used language and style follows; the expressivity and emotionality of the so called genderlect and especially of the girls' speech (and a speech meant for girls) and the tendenci es towards enriching the lexicon of these magazines with anglicisms, neologisms, occasionalisms and slang are exemplified. It is also explained why intertextuality becomes so rare in the texts. In addition, I offer results of a questionnaire (50 enquirees), which uses both qualitative and quantitative (evaluated by the SPSS software) methods. It reveals how much the girls, potential inforrnants of the media messages, perceive the language of those magazines which is made to be and pretends to be their own sociolect. The ability to understand the text is questioned here, and so are the acceptation of profane language and so-called smileys, interest in topics offered and subjective evaluating of the gir1s' magazines with both rejecting and supporting the reasons for reading them. The last..