New Capitalism as a Cause and a Result of Effectivization of Society

Given the breadth of the concept of new capitalism and possible topics that present themselves here, the main objective of this work is especially presentation of new capitalism as reflected in sociological literature and reference to its highly efficient nature. The work is also a reflection on key topics opened by leading theoreticians of contemporary capitalism. Using Weberian sociology, the work seeks to capture the development of capitalism and to grasp new contemporary capitalism. The development of capitalism is described by the development of three important aspects that appear early in modern capitalism which are important during its whole history up to the present. It is the development of the phenomenon of work, consumption and time. For these three phenomena, the presented work deals in particular with their tendency to become increasingly more efficient. Efficiency is part of the rationalization process; the work uses a more suitable term for contemporary Euro-American society - effectivization (efficiency boost of society), due to its ubiquity and topicality, and also due to the fact that current changes are being legitimized under the designation of efficiency. Where the logic of money takes control (at the market), thinking is being rationalized and resources are being used more..