Key competencies and skills of the marketing manager

The topic of this diploma work is the area of managing competencies and skills. The aim of this paper is to identify key competencies and skills which are crucial for successful performance in the position of the Marketing Manager. We are focusing especially on an international corporation in an information-technology market environment. Based on our research, the key skills to perform sucessfully in the Marketing Manager position are creativity, with focus on originality, and ability of new interpretation. High inteligence, in the analytic area mainly, focus on ability to work well with numbers and strategic thinking. Communication and social skills, with close focus on presentation skills, ability to delegate responsibilities and teamworking. Last, but not least, ability to learn, be open and overall proactive responsivness to changes and adaptability