Specific forms of the promotions in tourist trade with a focus on skiing tours

(English version): Title: Speci:fic forms ofpromotion in tourist trade with a focus on skiing tours Goals: The goal of the dissertation is to review the current situation in using promotion forms on the Czech market with skiing tours Method: I used following methods: interview, questionnaire, descriptive and comparative analysis Results: The research revealed that the travel agencies follow recent trends and try to adapt the structure oftheir supply as well as oftheir promotion. The most frequent form ofpromotion is advertising together with sales promotions. However, many travel agencies are limited by the lack offinances. In the future they would like to change the situation in this respect. Keywords: Promotion, advertising, tourism, travel agency, skiing tri