Relatioship between blogsphere and traditional media: the case of food blogs in the Czech republic

Thesis is focused on a study of gourmet blogosphere in the Czech Republic. Blogosphere and food blogs are becoming a quickly developing trend resulting in influence in traditional media and society in general. Thesis is researching mutual interconnectedness of traditional media and food blogs. In terms of traditional media, focus is put on lifestyle and gourmet-themed media. Thesis is looking at specific aspects which help to enrich the contents of traditional media. It also characterizes traditional professional journalism, especially in its print form and also defines new media. Blogosphere is explained within the sphere of new media representing new type of amateur journalism. Public is slowly transforming from passive audience to an active one within the blogosphere. They have an opportunity to create journalism themselves. To understand the community of food bloggers and foodies, sociology analysis of society by Pierre Bourdieu is taken into account with its concept of taste of luxury and necessity