Phenomenon eSports.cz in the Czech media market

This diploma thesis is a case study focused on the Czech company eSports.cz and its production in the Czech media market. The company is not only responsible for the administration of many sports journalistic websites, its young employees also engage in a PR communication while writing for the official club websites of professional sports organization. This means that many of the beginner sports journalists, who start their careers in eSports.cz, already combine PR communication with journalism, which is considered one of the ethical problems of journalism. The diploma thesis is trying to map the operations of the company in the Czech media field while briefly introducing its history and describing its currently most important projects. The focus will mostly be on the employees of this company, who usually take their first steps in the world of sports journalism while working for eSports.cz. Many of these young journalists later become professional sports journalists or PR employees and often use the experience gained in the company. The case study is attempting to explain the pros and cons of the company's production of future professional journalists by surveying its employees, interviewing current and past employees of the company and representatives of the organizations who cooperate with the..