This thesis deals with the issue od selling goods in shops, thus the isme of consumer purchase contracts, which everyone of us concludes every day. The content of this thesis is devided into six chapters whose aim is to characterize current legislation of consumer purchase contracts in details and it deals primarily with rights and obligations of sellers - businessman and buyers - consumers. Part of this thesis deals with alternative consumers dispute resolution The first charter focuses on general analysis of legislation which deals with sell of goods in shop. This chapter systematically includes the issue of consumer purchase contracts to current private law legislation and mentions the legislation of the European Union. In this chapter t...