Public relations in NGOs

Hrabětová, L., Public relations in non-profit organizations. Diploma Thesis. Prague: Charles University in Prague, 2017. The thesis aims to develop a methodology PR for smaller non-profit organizations. PR analysis was carried out in a non-profit organization Charity Opava, which fulfills its mission, and its activities shows that PR function can improve the organization's image and provide a solid foundation for fundraising and marketing activities. Without a functional PR is the systematic implementation of fundraising activities elusive. I formulated a methodology based on the information gathered from semistructured interview with Ivo Mludek which has a PR of Charita Opava in chargé, from his lecture on PR for organizations working in social services in Charity Jesenik dated 20 of October 2016 and analysis of publicly available documents . Keywords: non-profit organizations, public relations in non-profit organizations, fundraising, cause-related marketing, Charity Opava, PR tool