Use of user-generated content in selected regional media of the Ustecky region

With the development of digital media, cooperation and communication with the audience has become a common practice of media organizations at the national and regional levels. Consumers of media content are now much more involved in working with media content, which they not only change and edit, but also help create. Gradually, the boundaries between the author and the audience are blurred. This diploma thesis deals with user-generated content in selected regional media in the Ústí nad Labem region. Specifically, it examines the use of user-generated content in the regional newsroom of Czech Television in Ústí nad Labem, in Děčínský deník and Mladá fronta Dnes Severní Čechy. The theoretical part brings the field context of changes in journalism with the advent of digital media and their impact on traditional journalism. Furthermore, the phenomenon of user-generated content, its definitions and specific examples from foreign and domestic television and print media are introduced. Using semi-structured interviews and quantitative content analysis, it describes and offers a detailed description of the work of selected regional media with user-generated content. The aim of the diploma thesis is to describe the state, method of processing and content of UGC in three selected regional media in the Ústí..