Add to ORKGlook directly at the articleNous montrons que des publicités sur internet non traitées en vision centrale sont tout de meme mémorisées et ont un impact sur l'attitude à l'égard de la marque, alors que les sujets n'ont pas conscience de les avoir vues. Ces effets tiennent 8 jours en mémoire si les messages ont été répétés 15 fois (vs 5 fois)
This paper aims to better understand the effect of visual attention on the processing of banner and ...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
As an advertising tool, banners have been widely adopted by online marketers. However, because of lo...
look directly at the articleNous montrons que des publicités sur internet non traitées en vision cen...
look directly at the articleNous montrons que des publicités sur internet non traitées en vision cen...
We show that the repeated presentation of web banners with brand names can generate increased liking...
ICORIA2022 - 20th International Conference on Research in Advertising Online banner advertisemen...
title : Persuasive effects of the e-advertising perceived without conscience in peripheral vision. I...
Research suggests that banner advertisements used in online marketing are often overlooked, especial...
Cognitive and neuropsychological research points to evidence that "repeated, unreinforced exposure t...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
This paper aims to better understand the effect of visual attention on the processing of banner and ...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
The digital revolution has given rise to the emergence of new technological platforms, including soc...
This paper aims to better understand the effect of visual attention on the processing of banner and ...
This paper aims to better understand the effect of visual attention on the processing of banner and ...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
As an advertising tool, banners have been widely adopted by online marketers. However, because of lo...
look directly at the articleNous montrons que des publicités sur internet non traitées en vision cen...
look directly at the articleNous montrons que des publicités sur internet non traitées en vision cen...
We show that the repeated presentation of web banners with brand names can generate increased liking...
ICORIA2022 - 20th International Conference on Research in Advertising Online banner advertisemen...
title : Persuasive effects of the e-advertising perceived without conscience in peripheral vision. I...
Research suggests that banner advertisements used in online marketing are often overlooked, especial...
Cognitive and neuropsychological research points to evidence that "repeated, unreinforced exposure t...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
This paper aims to better understand the effect of visual attention on the processing of banner and ...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
The digital revolution has given rise to the emergence of new technological platforms, including soc...
This paper aims to better understand the effect of visual attention on the processing of banner and ...
This paper aims to better understand the effect of visual attention on the processing of banner and ...
The aim of this paper is to examine the influence of the content elements of online banner ads on cu...
As an advertising tool, banners have been widely adopted by online marketers. However, because of lo...