Intersections of class, lifestyle and politics. New observations from Norway

Abstract Although social class was once central to political sociology, it has become increasingly less so; many analysts now believe that one’s class position is less important in determining political attitudes and political party preferences. Simultaneously, more attention has been paid to what might be called the culturalization of politics, as epitomized by the US culture wars and stereotypes like the “latte-drinking liberal.” Here, political attitudes are regarded as primarily structured by people’s lifestyles and broader way of life. But do political preferences have to be explained by either relations of sociomaterial conditions (e.g. class) or cultural orientations (e.g. status and lifestyles)? In this article, we argue in favor of an approach that aims to reconcile these factors, allowing for the empirical mapping of whether and how they intersect in shaping political party preferences. We investigate this by using detailed Norwegian survey data to measure the extent to which intraclass heterogeneity in political party choices can be accounted for by the interaction between class and lifestyle. We employ a novel combination of Multiple Correspondence Analysis (MCA) and Chi-Squared Automatic Interaction Detection (CHAID). In drawing on constructed models of the social space and the space of lifestyles, we show that there are important correspondences between these spaces and that their interaction may help account for party choices. The results highlight the need for a more complex account than that suggested in recent works of cultural stratification research