Add to ORKGBusiness communication is a key component for all those actors who, taking paths of sustainability and social cohesion (CSR), want to give visibility of “ethical” initiatives taken or want to communicate the specific ethical connotations of their products, in order to "capture" that particular market segment that is sensitive to issues of CSR. In this paper we have chosen to analyze the degree of diffusion of ethical communication in Italian commercial, in order to investigate: 1. the behavior of firms in relation to the use of this tool to communicate their commitment to social responsibility activities; 2. the behavior of firms in this particular moment of crisis
The present work aims at understanding how multinational corporations act and behave both at nationa...
Do business and communication share common ethical ground or are they incommensurable notions? This ...
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evoluti...
Business communication is a key component for all those actors who, taking paths of sustainability a...
The on-going changes—as both opportunities and threats—push companies to look for competitive advant...
The ongoing changes – as both opportunities and threats – which are affecting the whole corporate sy...
In light of the many corporate scandals, social and ethical commitment of society has increased cons...
The aim of this paper is to analyze the level of acceptance of social responsibility practices in It...
Nowadays companies operate in a context in which communicating Corporate Social Responsibility (CSR)...
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evoluti...
The aim of the paper is to analyze the level of acceptance of social responsibility practices in Ita...
The aim of the paper is to analyse how the use of the Internet for social disclosure is changed over...
Corporations are rapidly expanding their use of social media in corporate disclosure, and many firms...
Taking pride in being a good company without being perceived as having an opportunistic purpose is a...
The present work aims at understanding how multinational corporations act and behave both at nationa...
Do business and communication share common ethical ground or are they incommensurable notions? This ...
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evoluti...
Business communication is a key component for all those actors who, taking paths of sustainability a...
The on-going changes—as both opportunities and threats—push companies to look for competitive advant...
The ongoing changes – as both opportunities and threats – which are affecting the whole corporate sy...
In light of the many corporate scandals, social and ethical commitment of society has increased cons...
The aim of this paper is to analyze the level of acceptance of social responsibility practices in It...
Nowadays companies operate in a context in which communicating Corporate Social Responsibility (CSR)...
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evoluti...
The aim of the paper is to analyze the level of acceptance of social responsibility practices in Ita...
The aim of the paper is to analyse how the use of the Internet for social disclosure is changed over...
Corporations are rapidly expanding their use of social media in corporate disclosure, and many firms...
Taking pride in being a good company without being perceived as having an opportunistic purpose is a...
The present work aims at understanding how multinational corporations act and behave both at nationa...
Do business and communication share common ethical ground or are they incommensurable notions? This ...
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evoluti...