Since raccoon dog (Nyctereutes procyonoides) settled in Finland around the mid-1900s it has raised various concerns in Finnish society. Control of the wild raccoon dog population is widely accepted but this medium-sized mammal has nevertheless sparked fervent reactions among supporters of more rigorous eradication measures. I study this discussion in the Finnish newspaper media to analyse the meanings of a wildlife problem animal in Finnish culture. I use a frame analytical approach inside neostructuralist framework and data collected from Finnish newspapers between 1970 and 2020. During this period Finnish society and its relationship to nature have changed profoundly due to economic restructurings and evolving environmental consciousness ...