Motivational factors and difficulties encountered by women entrepreneurs in small and medium enterprises in Nannilam, Thiruvarur district, Tamilnadu

Despite the fact that a woman plays an important role in every aspect of life, they assert control over their careers. Most women prefer to do business, and some of them work in an industry as well as doing a business. Based on this study, Indian women are facing a lot of problems while starting and running a business. The main objective of the research was to find out motivating factors that influence women entrepreneurs & to find out the difficulties faced by female entrepreneurs in small and medium enterprises. The data was collected from 85 entrepreneurs using a convenience sampling technique. The Simple mean and multiple Regression tools were used for data analysis. The research clearly shows that the Women entrepreneurs enter into business field with certain intension like Age of Income & Self-Dependent and the major problems identified are struggling to get a loan from the bank, Extortion, Supply related issues, Lack of Self-confidence, Lack of training, Divorce, at the same time the women’s are not able to manage their family as well as their business