Development of strategic plan for new normal creative tourism: Hala-Bala Forest areas community, Thailand

 The operation emphasizing development until it reaches the utmost effectiveness has to rely on plans, which will be guidance for such operation. A strategic plan is a framework for such development by focusing on success according to the goals and period determined. The background of this study is to develop the tourism industry after the Coronavirus pandemic. It is an essential and urgent issue to recover tourism potentially and welcome tourists like before. Furthermore, it builds reliability to the tourists on hygiene and protection of such disease. It is the background of the study. The research was carried out by using the Qualitative Research type using the Participatory Action Research (PAR). The objectives are to study the contexts and develop the strategic plan for new normal creative tourism of the Hala-Bala forest areas community, Thailand. The key informants derived from Purposive Sampling from the representatives of both public and private sectors, community leaders, and community agents, a total of 38 persons, in the Aiyerweng Sub-district of Betong District, and Mae Wat Sub-district of Than To District, Yala Province