Consumer attitudes and perceptions towards the use of reclaimed wood

Reclaimed wood is material salvaged from old, abandoned buildings that offers sustainable living to communities. There have been previous studies on reclaimed wood, but a limited amount linking reclaimed wood to consumerism. In August 2021, an online survey was conducted to gauge consumers’ knowledge of the industry and attitudes on reclaimed wood practices. Consumers are U.S. citizens 18 years of age or older. Study results indicate that respondents have little knowledge regarding reclaimed wood. Of the 1,516 respondents, 44% seem knowledgeable of reclaimed wood. Most respondents are not aware that reclaimed wood is a separate industry. Respondents believe there should be better marketing practices. Respondents also believe reclaimed wood to be environmentally friendly, durable, and aesthetically pleasing. The reasons respondents would purchase reclaimed wood are sustainability, aesthetics, and to exercise a need. Respondents acknowledge the importance of the origin of wood products. Respondents also acknowledge the importance of the industry