The layer-by-layer deposition of two polyelectrolytes, quaternized poly(dimethylaminoethyl methacrylate chloride) (MADQUAT) and poly(acrylic acid) (PAA) on a silica substrate was investigated using optical reflectometry, as a function of pH (pH 4, 5.5 and 9), ionic strength (10−3 to 10−1 M) and type of salt. Attention was given to the successive deposited weights and to the corresponding deposited charge densities within the ten first deposited layers. Results show a change of growth regime between an early stage where the substrate had a dominating influence in the build-up and a second stage where the polymer uptake was ruled essentially by polymer–polymer interactions. The pH was seen to influence the growth via the charge densities of s...