Maintaining firms’ competitiveness through BPM implementation: A case study of Moroccan firms

Nowadays, Moroccan firms are still struggling with internal issues. However, competing effectively within the global market challenges firms to manage their whole business and upgrade their competitiveness. In this context, Business process management (BPM) is advocated for many ways. The most significant reason is that it ensures fluent communication between the supply chain upstream and downstream actors.The present research sheds light on the BPM as a successful tool to manage firms’ activities. The theoretical aspect of implementing BPM and its effect on firm competitiveness is analyzed. This paper focuses on analyzing some specific business aspects which are affected positively by the BPM implementing and facilitate the run of the process optimization. These effects are studied through an empirical study. A survey questionnaire is conducted within the Moroccan industrial firms. This study confirms the positive effect of implementing BPM on business competitiveness especially with regard to reducing time and cost