This paper focuses on the figure of the flâneur and sets out to explore how the practice of flânerie might offer social researchers a different way of engaging with digital worlds. It is articulated around two main interests: the relationship of the flâneur to digital worlds and the theoretical and methodological implications of envisioning the practice of flânerie as a way of engaging with digital worlds. This paper contends that flânerie could inform and creatively enrich our practices as social researchers in two ways: enabling us to approach differently the exploration of digital worlds and leading us to investigate phenomena that might have remained concealed through more conventional methodologies. Flânerie, we argue, offers the possi...