We numerically study the dual field theory evolution of five-dimensional asymptotically anti-de Sitter solutions of supergravity that develop cosmological singularities. The dual theory is an unstable deformation of the mathcal{N} = 4 gauge theory on mathbb{R} × {S^3} , and the big crunch singularity in the bulk occurs when a boundary scalar field runs to infinity. Consistent quantum evolution requires one imposes boundary conditions at infinity. Modeling these by a steep regularization of the scalar potential, we find that when an initially nearly homogeneous wavepacket rolls down the potential, most of the potential energy of the initial configuration is converted into gradient energy during the first oscillation of the field. This indica...