10 pages, 7 figuresWe report on a newly detected point-like source, HESS J1943+213 located in the Galactic plane. This source coincides with an unidentified hard X-ray source IGR J19443+2117, which was proposed to have radio and infrared counterparts. HESS J1943+213 is detected at the significance level of 7.9 \sigma (post-trials) at RA(J2000)=19h 43m 55s +- 1s (stat) +- 1s (sys), DEC(J2000) = +21deg 18' 8" +- 17" (stat) +- 20" (sys). The source has a soft spectrum with photon index Gamma = 3.1 +- 0.3 (stat) +- 0.2 (sys) and a flux above 470 GeV of 1.3 +- 0.2 (stat) +- 0.3 (sys) x 10^{-12} cm^{-2} s^{-1}. There is no Fermi/LAT counterpart down to a flux limit of 6 x 10^{-9} cm^{-2} s^{-1} in the 0.1-100 GeV energy range (95% confidence uppe...