FRACTALS, STORIES AND THE DEVELOPMENT OF COHERENCE IN STRATEGIC LOGIC

In this paper, we look at how understanding the basic rules governing the iterative mathematical generation of fractals might be translated into understanding a mathematics of social systems. In particular, we will apply the fractal metaphor to illustrate the creation of a coherent strategic orientation in a nonprofit organization. We believe that the use of stories in prominent organizational publications is an integral part of the generation of a coherent strategic orientation. © 2005