Implementation of Alternative Politeness Strategies in Kick Andy Talkshow

This research was conducted to elucidate how banter, a form of alternative politeness, is used on the Kick Andy Talkshow. The study employs pragmatic theory, specifically Leech’s theory of general strategy of politeness and alternative politeness (2014). A qualitative methodology was employed in this research. The data for this study came from videos that were found on the official Kick Andy YouTube channel. Data was collected through non-participatory observation. Additionally, the data were analyzed using the general strategies of politeness. The results of data analysis are presented using a narrative approach and descriptive sentences. According to the findings of this study’s analysis, the banter was accomplished by violating the politeness maxims-neg and pos. The maxims violated in neg-politeness (Neg-politeness) are modesty, opinion-renitence, and tact. Additionally, there are violations of the pos-politeness maxims, such as the sympathy, approbation, and agreement maxims