Sinnlig upplevelse och identitet genom fysiska indiemagasin : en studie över perceptuella processer vid läsning av indiemagasin

The aim of this paper is to investigate how printed magazines affect us through our perception and senses. Magazines have historically been and are still formed based on the culture they are created in. Indie magazines is a genre characterised by print, materiality and aesthetics as a counterreaction to glossies. They are known to exist primarily in a printed format and use digital tools as a way of simplifying production, distribution and marketing. Through a case study of the indie magazine AGENDA, three interviews have been executed to establish a framework of what aspects of the magazine seem to bodily affect us. The results show that materiality and tactility appears to affect the experience of browsing through a magazine. The interviewees indirectly point out an aura, a concept formed by theorist Walter Benjamin that is discussed in the last section of this paper