SOSIALISASI DIGITAL MARKETING DAN PELATIHAN PEMBUATAN MASKER KAIN GUNA MENINGKATKAN PEREKONOMIAN MASYARAKAT DESA MOJODOYONG KEDAWUNG KABUPATEN SRAGEN

The COVID-19 pandemic has created a global crisis in all aspects of life, one of which is in the economic sector. Many large companies decided to carry out massive layoffs which resulted in an increase in the unemployment rate in Indonesia. In addition, MSMEs in Indonesia have also experienced a decline in sales and even have to go out of business. This is relevant to the condition of some people in Mojodoyong Village, Kedawung, Sragen. A lot of residents of Mojodoyong Village were laid off and lost their jobs. MSMEs on convection and home tailors also experienced a decline in income due to a lack of jobs during the pandemic. This condition encourages us to help improve the economy of the residents of Mojodoyong Village. Team 388 of community service (KKN) UNS held digital marketing socialization and training in sewing cloth masks as an effort to empower the community during the pandemic. Digital marketing socialization was carried out offline and attended by 25 residents of MSMEs in Mojodoyong Village, while the training on making cloth masks was attended by 10 participants who did not have basic sewing skills. It is hoped that by holding digital marketing socialization and training to make cloth masks, Mojodoyong Village residents can understand the importance of digital marketing and have the ability to make and sell cloth masks so that they can become an additional source of income during the pandemicPandemi Covid-19 telah menciptakan krisis global di seluruh aspek kehidupan salah satunya pada sektor ekonomi. Banyak perusahaan besar memutuskan untuk melakukan PHK besar-besaran yang mengakibatkan meningkatnya tingkat pengangguran di Indonesia. Selain itu pelaku UMKM di Indonesia juga mengalami penurunan penjualan bahkan terpaksa gulung tikar. Hal tersebut relevan dengan kondisi sebagian masyarakat di Desa Mojodoyong, Kedawung, Sragen. Tidak sedikit dari warga Desa Mojodoyong yang dirumahkan dan kehilangan pekerjaan. UMKM konveksi dan penjahit rumahan pun mengalami penurunan pendapatan dikarenakan sepi pesanan di saat pandemi. Kondisi ini menjadikan suatu keprihatinan dan juga motivasi bagi kami membantu meningkatkan perekonomian warga Desa Mojodoyong. Tim KKN UNS kelompok 338 mengadakan sosialisasi digital marketing serta pelatihan menjahit masker kain sebagai upaya pemberdayaan masyarakat di masa pandemi. Sosialisasi digital marketing dilakukan secara luring yang dihadiri oleh 25 warga pelaku UMKM di Desa Mojodoyong. Sedangkan pelatihan pembuatan masker kain dihadiri sebanyak 10 peserta yang sebagian besar peserta memiliki kemampuan dasar menjahit. Diharapkan dengan diadakannya sosialisasi digital marketing dan pelatihan membuat masker kain, warga Desa Mojodoyong dapat mengetahui pentingnya pemasaran secara digital serta memiliki kemampuan membuat dan menjual masker kain sehingga dapat menjadi sumber penghasilan tambahan di masa pandem