Attracting volunteers to non-profit organisations.

The Master's thesis examines a relevant problem of non-profit organisations – the attraction of volunteers. The aim of the research is to: identify the factors affecting the engagement of volunteers to non-profit organisations, with recommendations for improving volunteer recruitment. Problem research questions formulated in the paper: What measures might encourage volunteers to become more involved in volunteering? Do the management factors of the organisation influence the willingness of volunteers to join volunteering? In order to identify the factors that determine the recruiting of volunteers, two qualitative studies were carried out and a semi-structured interview method was used for data collection. The theoretical part of the thesis reveals the peculiarities of NPOs and theoretical aspects of volunteering, discusses the factors determining the choice of volunteering and describes the managerial aspects of volunteering management. The conducted research as a whole confirmed the majority of the factors emphasised in the theoretical part that determine the attraction of volunteers to organisations. The research shows that organisations face problems in attracting volunteers. The research identified the following factors that contribute to attracting volunteers: awareness of the organisation, motivation of volunteers and application of incentive measures, reimbursement of expenses incurred, promotion of the purpose and need of volunteering, highlighting of the meaning of activities, influence of professional skills and personal qualities of the organisation's employees, significant and varied activities of the organisation, convenient location, opportunity to coordinate time, evaluation, opportunity to improve, communicate and establish new acquaintances. The data from the research revealed the following effective measures to engage volunteers: volunteer education and training on volunteering, communication, informal activities, respect, appreciation; free entertainment, reimbursement of expenses, role models, souvenirs. Based on the information provided by experts and volunteers, recommendations were formulated to increase the possibilities of attracting volunteers. Keywords