Fitness Salonlarını Kullanan Bireylerin Müşteri Memnuniyet Durumlarının İncelenmesi

The aim of this study is to investigate customer satisfaction conditions of the individuals using gyms.While population of the study consists of the participants going to gyms in Bitlis, Diyarbakır and Siirt, thesample group of the study consists of 360 individuals in total who are volunteer and selected randomly amongthose participants from Bitlis (110), Diyarbakır (150) and Siirt (100). The participants have been given to“demographic information form” created by researchers and “sports managements’ customer satisfactionscale” having seven likert types and formed by 5 sub dimensions involving development sub dimensiondeveloped by Sevilmiş (2015), sports trainers sub dimension, the quality of work environment sub dimensionand satisfaction sub dimension. Customer satisfaction conditions and demographic information have beencompared. Number, percentage, average, standard deviations have been conducted as descriptive statisticalmethods in the evaluation of the data. According to the conducted normality test, in the analysis of data whichdo not show normal deviation U-test has been used to investigate whether the difference between two groupsis significant or not, and Kruskal Wallis test has been used to investigate whether the difference between theaverages of variables more than two is significant or not. In the analysis of the data, SPSS 20.0 package programhas been used and error margin has been accepted as 0.05. According to the test results, while it has not beenseen that there is a significant difference between the sub dimensions of educational background, income state, working condition and gender of the participants with the customer satisfaction condition sub dimensions, ithas been reported that there is a significant difference between the quality of work environment sub dimensionand (P>0,05) province and age variables, also the attendance condition and the quality of sports trainers andsatisfaction sub dimension (P0,05) il ve yaş değişkenlerinin çalışma ortamının niteliği alt boyutunda, devam durumu değişkeninin ise spor eğitmenleri niteliği ve memnuniyet alt boyutu arasında anlamlı bir fark saptanmıştır (P